Gem and Mineral Clubs can Recruit More Members!

American Geode

How Gem and Mineral Clubs can Recruit More Members
American Geode team members have the good fortune of being members in good standing with many different gem and mineral clubs from New York to Pennsylvania, Vermont to Texas. We have also been vendors at many shows hosted by gem and mineral clubs, and supporters and buyers to even more different shows organized by gem and mineral clubs throughout the US and Canada.
In addition to gems, minerals, geodes, fossils and rockhounding, American Geode has decades of experience in SALES. With this essay, we would like to share tips, tricks and advice for gem and mineral clubs to recruit brand new members!
1. Less is More! We have been to many gem and mineral club tables at various shows, and while giving gifts to prospective members is a nice gesture, usually it’s too much too early. The result can backfire on you! The person has just arrived to the show, they don’t want right from the start to be carrying papers and flyers and bulletins and free sample minerals. That does not create a desire or need for that person to join your club!
Instead, try these steps:
a. Upon introduction, ask the prospective member what his or her interests are? Is it education and lectures? Is it field trips? Is the interest purely social? Find out WHY the prospect may want to join your club so that you can offer them a SOLUTION! Take notes. Are they interested in rockhounding field trip, fellowship or education? Tell the prospect to “Enjoy the show, and be sure to stop by before you leave to learn more about the club.”
2. Don’t “hot box” your prospective members when you meet them! The term “hot box” means expending undue pressure on a person to join your group or affiliation. To the person being “hot boxed,” they will call it a “turn off.” Again, “Less is More.” Educate the prospect about the club, ask questions, that shows mindful and sincere interest in them and will appeal to them, and then “hook” them on the return visit. While the prospective member is touring the show and dealers, plan and prepare a relevant gift, relevant information and means to sign up when they exit the show. For instance, if the prospect says they are interested in rockhounding, have your field trip leader or officer, or someone who has been a frequent field trip rockhound, talk to the prospect about the last trip. Have a schedule planned for the upcoming trips to share! If the person is interested in lapidary and jewelry, be ready to discuss access to equipment if that is a benefit of your club, or discuss the other members who are lapidary experts and how often your meetings are about lapidary. The trick is to make the conversation relevant. While your club has many, many great things to offer, satiating and fulfilling someone’s rockhound or mineral need is going to sign up more users than sharing the other great, but irrelevant strengths your club has to offer.

3. How do you “hook” your new members? Prepare, prepare, prepare! When you meet them the first time, write down their name, note if they are with someone or their family. Be prepared to offer a family membership at the lower price point. Be prepared to sign up people THAT DAY! Have the forms ready, have plenty of pens, have pocket cash to make change if someone pays their dues with cash, and have someone be ready to take credit cards via Paypal device you can attach to your phone. Does your club offer on-line sign-up and membership? Then have a laptop ready for someone to sign up right there! Whether it’s retail sales, high-end luxury good sales, memberships to any organization, when people walk away, and you don’t get the sale, the chances of them returning to complete the sale later are as low as 5%. That would be a terrible shame when you have someone who is a “hot prospect” because they are at your club show!
With these “sales tricks” we know you will succeed!

Santa Cruz Gem, Mineral, Fossil and Jewelry Show in April!

Jewelry Show
Mineral, Gem, Fossil and Jewelry Show
67th Annual Mineral, Gem, Fossil and Jewelry Show
Wizards, Crystals & Treasures
Sat & Sun • April 28 & 29 • 10 am – 5 pm
Santa Cruz Civic Auditorium
Lecture Daily

Activities for All Ages
Gold Panning, Kids crafts, Rocks that GLOW Treasure Hunt (score wizard crystals treasure!) and Geode Cutting

Demos
Cabochon making, Arrowhead Knapping and Hands on Soapstone Carving

$6 Admission, Children under 12 & Scouts in Uniform Free
$1 Off With A Printout Of The Flyer
Mineral, Gem, Fossil and Jewelry Show

American Geode Info
Does your gem, mineral or fossil club or society need new members in your ranks? How about new guests to your gem, mineral and fossil shows? Would you like rockhounds and gem, mineral and fossil enthusiasts to travel across state lines to visit your show? Would you like exponentially more traffic to your club’s homepage or the show’s homepage?

American Geode can help. Between 3000 and 10000 rockhounds and gem, mineral and fossil enthusiasts visit our website each month. They also contact us for suggestions on clubs to join, and shows and events to attend.

Other mineral websites charge between $600 to $1000 per year for a banner ad on their site.

We charge a flat rate of $150 for 12 month basic partnership and offer much more than other mineral sites. Send us two banner ads, 728×90 and/or 150×150, that we will post on our website. As an add-on service, send your club announcements and show announcements for us to post over our famous American Geode Twitter with 10,000+ rockhound followers, fans and friends.

The benefits to you and your club are that you will raise higher in the Google ranks when someone searches for gem and mineral clubs, and gem and mineral shows. You will also view many more visitors to your site, soliciting information about how to join your club, download your member application form, and visit your shows.

Carbondale Fern Fossil Site – CLOSED

Carbondale had an area, site of former strip mining, that still had piles and heaps of shale and slate that contained fern fossils. American Geode has the good fortune of discovering this site back in 2015 and recovered many fern fossils for our clients in academia, for our collector clients and for donation to the gem, mineral and fossil societies to which American Geode belongs.

American Geode are very sad to report that this fern fossil site is now CLOSED and OFF-LIMITS. We returned to the site and saw a large sign declaring that this was a Pennsylvania State Mine Reclamation Project, and as we walked around, we saw no more hills, no pilings, no mounds. Everything was razed. The site was closed, off limits, we could see the tracks from heavy equipment that bull-dozed over the pilings and fossil mounds; this fern fossil site is gone. We took some photos of the now desolate and closed Carbondale fern fossil site, and American Geode still has some of these fossils in our inventory available for studying or purchase:
Name: Fern Fossils and Tree Branches
Fern Species: Alethopteris
Location: Carbondale, Pennsylvania, U.S.A.
Time: Pennsylvanian Sub-period, 320-290 million years old
Llewellyn Formation
https://www.ebay.com/usr/americangeode
Carbondale fern fossils 1

Carbondale fern fossils 2

Carbondale fern fossils 3

Carbondale fern fossils 4

Carbondale fern fossils 5

Carbondale fern fossils 6

Gem, Mineral, Fossil and Jewelry Show

Jewelry Show

Gem, Mineral, Fossil and Jewelry Show, the 34th annual in Troy, Ohio!

Jewelry Show
Jewelry Show

Keep updated on the best shows with the American Geode gem, mineral, jewelry and fossil show newswire and calendar!
Watch a short video here for gem, mineral and fossil show tips from the experts!
Does your gem, mineral or fossil club or society need new members in your ranks? How about new guests to your gem, mineral and fossil shows? Would you like rockhounds and gem, mineral and fossil enthusiasts to travel across state lines to visit your show? Would you like exponentially more traffic to your club’s homepage or the show’s homepage?

American Geode can help. Between 3000 and 10000 rockhounds and gem, mineral and fossil enthusiasts visit our website each month. They also contact us for suggestions on clubs to join, and shows and events to attend.

Other mineral websites charge between $600 to $1000 per year for a banner ad on their site.

We charge a flat rate of $150 for 12 month basic partnership and offer much more than other mineral sites. Send us two banner ads, 728×90 and/or 150×150, that we will post on our website. As an add-on service, send your club announcements and show announcements for us to post over our famous American Geode Twitter Account with 10,000+ rockhound followers, fans and friends.

The benefits to you and your club are that you will raise higher in the Google ranks when someone searches for gem and mineral clubs, and gem and mineral shows. You will also view many more visitors to your site, soliciting information about how to join your club, download your member application form, and visit your shows.

Jewelry, Gem, Mineral & Fossil Show and Sale

Fossil Show

Jewelry, Gem, Mineral & Fossil Show and Sale is August 18-20 in South Bend, Indiana!

Fossil Show
Fossil Show

Keep updated on the best shows with the American Geode gem, mineral, jewelry and fossil show newswire and calendar!
Watch a short video here for gem, mineral and fossil show tips from the experts!
Does your gem, mineral or fossil club or society need new members in your ranks? How about new guests to your gem, mineral and fossil shows? Would you like rockhounds and gem, mineral and fossil enthusiasts to travel across state lines to visit your show? Would you like exponentially more traffic to your club’s homepage or the show’s homepage?

American Geode can help. Between 3000 and 10000 rockhounds and gem, mineral and fossil enthusiasts visit our website each month. They also contact us for suggestions on clubs to join, and shows and events to attend.

Other mineral websites charge between $600 to $1000 per year for a banner ad on their site.

We charge a flat rate of $150 for 12 month basic partnership and offer much more than other mineral sites. Send us two banner ads, 728×90 and/or 150×150, that we will post on our website. As an add-on service, send your club announcements and show announcements for us to post over our famous American Geode Twitter Account with 10,000+ rockhound followers, fans and friends.

The benefits to you and your club are that you will raise higher in the Google ranks when someone searches for gem and mineral clubs, and gem and mineral shows. You will also view many more visitors to your site, soliciting information about how to join your club, download your member application form, and visit your shows.